Everyone deserves a great holiday.
At Sunweb Group, we believe that everyone deserves a great holiday. We know how important it is to take time to recharge, unwind and put everyday life on pause. It’s the time to boost well-being and create unforgettable memories.

How do we make that happen?

We build on our 35 years of expertise and collaborate with our partners to offer every single traveller the best holiday. Our deep knowledge about our customers allows us to give anyone their ideal holiday experience. Our state-of-the-art technology enables us to leverage data and intelligence to understand what holidaymakers are looking for and deliver the right holidays every time. We are always there, always ready to make someone’s holiday even more uniquely theirs. We want to bring personalised holidays within everyone’s reach.
 

Yes, we have a vision

We aim to shape the future of holidays by combining the best of online travel agencies (OTA) and tour operators (TO).

The world of OTAs inspires us to offer an exceptional user experience, starting with a website and app that are easy to navigate. On our user-friendly platforms, holidaymakers can find, choose and book the holiday that’s exactly right for them. Embracing the best of OTAs also means using data and technology to personalise holiday offers by accessing the best and most relevant options, with the best prices in the market. When someone books their holiday with us, they know they’ll be getting the best value for their money.

From the world of tour operating, we take a strong focus on holiday experience and outstanding customer service, before, during and after every holiday, which we create together with our long-term partners in our destinations. Thanks to those relationships, we can provide unique holiday offers you won’t find anywhere else. Our expertise on what our customers need enables us to curate the right portfolio in each destination and give our customers confidence as a truly trusted local brand.

We Fast Forward, so travellers can press pause.

Our Fast Forward strategy is all about getting things done together. That goes beyond just reaching milestones and achieving goals – our most important goal is to shape the future of holidays. We Fast Forward, because we know how important it is for people to take time to recharge, unwind and put everyday life on pause. Each of our holidays is an opportunity for travellers to boost their well-being and create unforgettable memories.

There’s nothing secret about our strategy.

It’s simple, really. We create holidays around the things we know travellers love. All year round, from sun to ski and every season in-between, we offer a curated holiday selection. Our customers are never more than a couple of clicks away from selecting their dream holiday.

When someone books with us, they travel with us. We’re right there every step of the way: from the moment inspiration strikes, through the thrill of booking, to the moments when holiday memories are made and every time those moments are relived in the years to come. All the while keeping holidays accessible and affordable for as many people as possible.

We keep our offerings strong and unique by working with long-term, reliable partners in our destinations, who help us maintain the quality and value travellers have come to expect from their Sunweb Group holiday experience. From flights to accommodations and in-destination activities and services, we leverage the best of what’s available in the market to create smart combinations at the best prices.

We are dedicated to delivering exceptional holiday experiences to as many customers as possible. We continue to build out our scalable market strategy. To achieve this, we focus on building and sustaining strong local trusted brands across our seven key markets, reinforcing our commitment to service excellence and customer satisfaction.

It’s been an exciting journey for us too

For Sunweb Group, everything began in the early nineties with Dutchman Joost Romeijn. He started selling ski trips to youngsters with great success. When the internet took off, he was quick to recognise the huge potential of this new technology. And boy, was he right! Today, Sunweb Group is one of Europe’s leading travel groups, with multiple brands operating throughout the continent. The more than 450 holiday experts on our team, along with local representatives at our carefully selected destinations, work hard to give travellers well-deserved holidays they’ll never forget. Sunweb Group has operational hubs in Rotterdam, Girona, Paris, Copenhagen, Stockholm, Antwerp, Chambéry and Zurich. Here are some key numbers:
+1.3 mln
Holidaymakers yearly
7
International markets
5
Brands
1991
Founding year
+€1.2 bn
In turnover
Our brands

Meet our brands

Sunweb Group is one of the leading digital European travel groups, with numerous brands operating all over Europe. Our permanent staff consists of over 500 people, complemented with 300 travelling representatives at our destinations to accommodate our customers.
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Sunweb is undeniably the flagship brand of the Sunweb Group. It has grown into one of Europe’s most reputed online players for package family holidays towards popular sun,winter sports and self-drive destinations. The focus lays on shaping exceptional holiday experiences and creating unique memories through personalisation and innovation.
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Are you looking for character, charm, authenticity, and uniqueness? For boutique hotels, traditional quintas, stays like a windmill, a monastery, or a villa with a private pool? Eliza takes you to places, away from the crowd. To hidden gems in the Mediterranean, especially Greece, or to the Canary Islands. You’ll come back with a unique story to share. Time after time.
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If you’re between 16 and 26 and you’re looking for an active sun-soaked, feast-filled holiday, GOGO is your go-to brand. GOGO offers you the best parties, terrific activities, and famous DJs in top European destinations. No wonder it quickly became the no.1 travel brand for today´s trendy Dutch youngsters.
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Dutch students are truly mad about skiing. Only problem is the total lack of mountains in the Netherlands. Hence the need for organised ski trips for youngsters. Totally Snow fills the gap with great passion, led by a young and dedicated team with a high affinity with the target group. Après-ski anyone?
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Airtours is Sweden’s fourth largest tour operator and part of Sunweb Group since November 2022. It is one of the most reputed Swedish online players for package family holidays in the Mediterranean and weekend trips to Europe’s major cities. Airtours developed a special fondness for the smaller Greek islands, which makes it highly complementary to Sunweb.
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Sustainability

Pushing for sustainable change within the tourism industry

Did you know that travelling to your holiday destination has the biggest CO2 impact of your holiday?
We are working on minimizing the CO2 footprint of your holiday transport.
Find out how
WANTED: PEOPLE WHO FLIP THE STANDARDS // WANTED: PEOPLE WHO FLIP THE STANDARDS //
WANTED: PEOPLE WHO FLIP THE STANDARDS // WANTED: PEOPLE WHO FLIP THE STANDARDS //
Sunweb Group Careers

Come Fast Forward with us

We hire on attitude. We are more impressed by your guts than a perfect CV.

At Sunweb Group, you work with us, not for us. We hire people we can trust – and who can trust each other – to take initiative and push ahead together. As a team.

Are you ready to join that Fast Forward momentum?
Check our open vacancies
News

Get the latest updates

More news
Airtours becomes Sunweb – an established European holiday provider that challenges the Swedish market

Airtours becomes Sunweb – an established European holiday provider that challenges the Swedish market

12 November 2024
Stockholm, 12 November 2024 – On 10 December, one of Europe’s leading holiday providers will enter the…
Sunweb Becomes Front of Shirt Sponsor for RSC Anderlecht

Sunweb Becomes Front of Shirt Sponsor for RSC Anderlecht

02 October 2024
Rotterdam, 2 October 2024 – Sunweb is excited to announce its new partnership with RSC Anderlecht, Belgium’s…
Sunweb establishes a strategic business partnership with Noemys

Sunweb establishes a strategic business partnership with Noemys

01 July 2024
Sunweb, through its SDP subsidiary dedicated to hotels and hospitality, announces a major agreement with Noemys, a…

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Press & media

Media enquiries?

Are you a journalist and do you have a question? Feel free to contact our spokesperson, Martine Langerak or use our contact form.

Sunweb Group

Martine Langerak
Head of Communications & PR

martine.langerak@sunwebgroup.com
Tel: +31 6 531 316 04

LinkedIn

PR Agency TEAM LEWIS

Ellen van Wijk (Nederland)
Evi Coune (België)

sunweb@teamlewis.com

Tel (NL): +31 20 220 0220
Tel (BE): +32 477 53 72 72

All commercial media queries

Yf Brodala
Media Strategist

yf.brodala@sunwebgroup.com

LinkedIn