Zürich, June 18, 2020 - After months of uncertainty, tour operator Sunweb Group * is celebrating the restart of the holiday season with a new campaign. Saturday, June 20 - the beginning of summer - will be renamed International Day of Holidays by the travel company.
Positive message for the traveller
Sunweb Group will start taking people on holidays again on Friday 19 June, one day before the summer officially start, the perfect time to celebrate the fact that travellers can go on holiday again.
Tim van den Bergh, CCO of Sunweb Group explains the campaign: “With The International Day of Holidays we want to send a positive message to everyone who loves to travel. As a travel organization, we think it is important to show that we can still welcome everyone to the most beautiful locations. ” The campaign was launched with SPARK, the internal Sunweb Group Agency. “We see the campaign as a new beginning and are looking forward to a great summer. This is not just for the Dutch, but for travellers all over the world. ”
Co-creative campaign
With the hashtag #jointhecelebration, holiday enthusiasts are invited to celebrate that day – June 20th. A special action page and a social toolkit have been developed especially for this. Various playlists are available on Spotify with songs from travellers that bring back holiday memories and on the International Day of Holidays itself a musical surprise will be revealed via Sunweb Group’s social channels.
Broadly supported initiative
In addition to travellers, Sunweb Group also calls on the travel industry to celebrate this day with them using the hashtag #jointhecelebration. The initiative is widely supported by several partners of Sunweb Group as well as other agencies from different countries. Many popular holiday destinations, including Gran Canaria, Greece, Portugal, Tunisia and Tenerife, are already participating in the initiative.
* Sunweb Group in the Netherlands includes the brands Sunweb, Eliza was here, Primavera and Gogo.
About Sunweb Group
Sunweb Group is one of Europe’s largest travel companies, with a turnover of more 600 million euros. The company is the driving force behind brands operating across seven international markets: the Netherlands, Denmark, Sweden, Belgium, the UK, Germany and France. Sunweb is the group’s most well-known brand.
Sunweb is a fully fledged online player with package holidays to sun and winter sports destinations.
Sunweb Group employs approximately 500 people and sends more than 400 tour guides and area managers to assorted holiday destinations in support of its customers. Sunweb Group has a pan-European identity with tour activities in Zurich (headquarters), Rotterdam (back office), Girona (software and web development) and several locations across Europe. The combination of a centralized organization, unique self-contracted content and a strong online business model results in more than one million satisfied Sunweb Group customers every year. Sunweb Group was acquired by Triton Fund V in February of 2019.
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