Rotterdam, 4 April 2024 - Sunweb Group, the leading digital holiday expert behind brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany, announces the appointment of Mieke De Schepper as the Group's new CEO. De Schepper brings a wealth of experience and insight from the digital and travel markets and will lead Sunweb Group as it seeks to further develop, expand and innovate its business and build upon its digital leadership and strategy.
Mieke De Schepper, until recently Chief Commercial Officer at Trustpilot and currently a member of the supervisory board of trivago N.V and Just Eat Takeaway.com N.V, has a background in strategy, product, marketing, and sales, and has led organisations across different tech-enabled industries. De Schepper also brings broad travel industry experience from her time with recognised industry leaders Expedia Group and Amadeus, where she held executive roles in regional and global positions. De Schepper has Belgian roots and lived and worked abroad for over 20 years before returning to the Netherlands, where she spent much of her early life.
The appointment of Mieke De Schepper aligns well with the group's ongoing strategy. Sunweb Group aims to shape the future of holidays and offer tailored travel offerings to the many by a superior digital offering. By giving its customers choice, flexibility and ease of mind, Sunweb Group aims to become the leading digital holiday expert in Europe.
David Kelly, Chairman of the Board of Directors: “The appointment of Mieke represents a significant step forward in Sunweb Group’s ongoing strategic development. The addition of such an experienced leader in the digital travel sphere reinforces Sunweb Group’s ambitions and provides the impetus for an exciting new phase in our journey. I welcome Mieke to her new role and am excited to see her vision for the future.”
"Sunweb Group plays an important role in the European travel market and it is extremely well placed to strengthen its market position thanks to its entrepreneurial spirit," De Schepper explains. "I am thrilled to join Sunweb Group at such an exciting time. Consumers want great holiday experiences that they can trust, with enhanced choices and less hassle – all at an affordable price. Sunweb Group’s asset light business model enables agility, and the business has built a close working relationship with its strong partner network. As a result, we can quickly and effectively adapt to changing customer needs, giving us a key market differentiator in Europe.”
Mieke De Schepper will assume the CEO role at Sunweb Group on May 1, 2024, and will work alongside the established management team to drive Sunweb Group's strategy throughout 2024 and beyond.
